Studio Edwards is famous for the visionary designs that they make specifically as their client’s requirements. The flagship store is from one of those visionary projects you can find on their website. I already mentioned them before regarding a portable base cabin that can be moved easily with a van and has astounding features. you can check it out from here. The flagship store is an optician & luxury eyewear store that they designed for VISION STUDIO in Melbourne, Australia.
The Flagship store is designed with an aluminium perforated facade that hinges opens to reveal a jewel-like interior. Displaying eyewear by brands such as Dior, Bvlgari, DITA, Gucci, MYKITA & Thom Browne.
Space is zoned into the store area and display to the front with optician & consulting spaces at the rear.
The interior is conceived as a paired back gallery space with accents of color & vibrancy. A balance between raw & refined. Industrial materials, such as aluminum and concrete contrast with seamless marble surfaces & translucent pastel shelving appearing to float along the length of the space.
The store is envisaged as a physical extension of the Vision Studio brand which Studio Edwards worked closely with the client & graphic designer Louie Quilao to create & refine.
Re invigorating retail though experience. Creating an inclusive & human-centric experience that pushes eyewear to amalgamate with the fashion industry.